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NADA workplace study underway

February 28, 2014
Participation in the 2014 NADA Dealership Workforce Study is open through April 30 to NADA and ATD dealer members.
The study, conducted by the NADA and ESI Trends (formerly DeltaTrends), is the industry’s most comprehensive analysis of the dealership workforce. It aims to provide dealers with the data to make informed recruiting and hiring decisions and help them meet their No. 1 challenge: attracting and retaining talented employees.
Dealers can enroll as individual dealerships or dealer groups using a secure, Web-based process that involves completing a survey and uploading their payroll data. 
At the study’s close, each participating dealership will receive a complimentary customized report (Basic Report) comparing its own employee compensation, retention and turnover, work schedules, hours of operation and employee benefits programs against data aggregated on a regional and national basis. 
Participants also receive, free of charge, the Dealership Workforce Industry Report which provides cogent analysis of the industry as a whole, including state-of-the-workforce and demographic trends, plus aggregated compensation, retention, and benefits data for each region of the U.S. Participants can purchase additional customized reports providing even more data.
NADA directors and automotive trade association executives are promoting this important study by encouraging all dealer members in their states and regions to participate; the greater the level of participation, the more accurate the findings can be. 
Armed with the facts, dealers can address issues such as turnover (sales consultant is the highest turnover position, at 62 percent), the "gender gap" (females make up only 18 percent of the dealership workforce), and generational issues such as the need to attract Gen Y employees. 
The 2013 study showed improvement: Dealerships are hiring more women and millennials; salaries in general increased; and total dealership employee turnover, at 35 percent, is less than the government’s estimate of total separations in the entire private sector (41 percent).
The 2014 Study closes April 30. Eligible dealers can enroll at Submit any questions to or (800) 557-6232.