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NADA to unveil 'Hire a Hero' plan at convention

November 22, 2010
Automotive Retailing Today, the National Institute of Automotive Service Excellence, and the U.S. Marine Corps and the U.S. Army have teamed to create "Hire the Heroes," an initiative to place military veterans at the nation's dealerships. The qualities demonstrated by military personnel are the same qualities every dealer looks for in an employee, and many military positions provide training that is easily transferred to a dealership job. For example, successfully maintaining and repairing military transport vehicles could translate into a service tech job, and keeping inventory for the military may well qualify a soldier or sailor for a similar position at a dealership. Or, the communications skills of a military instructor might fill the requirements of a showroom sales position. The "Hire a Hero" initiative was scheduled to be rolled out during the NADA Convention, Jan. 31-Feb. 2 in Las Vegas.