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NADA seminars to be hosted in Rosemont

November 24, 2010

One and one-half-day seminars focusing on sales and on maintaining customer databases will be hosted by the National Automobile Dealers Association at the Sheraton Gateway O'Hare in Rosemont. "WOWing the New-Vehicle Buyer," achieved by making the customer's buying experience extraordinary, meets Sept. 23-24. Dealers and their salespeople will learn to increase gross profits with the right staff, business philosophy, training and inventory and, in the process, to reduce expenses and turnover. The speaker, Joe Lescota, stresses employee and customer retention as well as profit-centering. Lescota is an assistant professor at Northwood University. "A Team Effort: Database Management and Customer Service," Oct. 23- 24, teaches dealers, marketing personnel and IT administrators how to implement a dealership-wide database management standard to provide increased customer service, and to make the best use of the information that is collected. Randy Barone, director of field services for American Financial & Automotive Services, Inc., is the speaker. Registration for both seminars is $499 for NADA members, $649 for nonmembers. Additional NADA members are $349 each. To attend, call the NADA at 800-252-6232 ext.