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NADA Professional Series coursework heading to CATA office

October 4, 2019
The National Automobile Dealers Association is bringing its new training program exclusively for dealership managers to the CATA, with six two-day training sessions from October through December.
The NADA Professional Series provides training to new or high-potential department managers working in sales, office, parts and service. It’s designed to fit the busy automotive retail lifestyle of dealership managers with convenient classes offered at locations across the country.
"The NADA is the only organization in the country that offers a full training program to give dealership managers the tools they need to run profitable departments," said Peter Fong, NADA senior vice president of dealership operations. "And very few, if any in the industry, offer training for office managers."
Training begins with an Oct. 8-9 class for parts managers, followed by training for service managers Oct. 10-11. Later classes: Oct. 15-16 for sales managers, Oct. 17-19 for office managers, and Nov. 21-22 and Dec. 10-11 for general leadership.
Each NADA Professional Series is comprised of four instructional modules:
• Core Competencies (Learn the Job):  two-day classroom, instructor-led and interactive/online courses;
• Leadership Foundations (Learn to Lead):  two-day classroom, instructor-led and interactive/online courses; 
• Human Resources Foundations (Learn to Build a Team):  self-paced online courses; and 
• DMS Applications (Find Data to Succeed):  self-paced online courses.
Ideal registrants for the program are up-and-coming dealership managers who will receive the training they need to successfully run their departments while spending minimal time out of the dealership, Fong said. The courses require an employee to be away from the dealership only twice for a total of four days, and participants can complete the program in as few as three months.
"We want the next generation of automotive retailing professionals to secure their success at the dealership," Fong said.
"Worth every penny and time away from the store," said Brooke, an executive manager with five years automotive experience, in one program testimonial.  "I learned a lot about myself and my team, and (it) has me thinking about the ways to improve.  Thank you!"
Tuition for any of the two-day classes is $2,995 for NADA members, beginning with a $95 nonrefundable deposit. For more information and to register, go to