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NADA, Morgan Stanley offering key data to dealers

November 24, 2010
Wall Street giant Morgan Stanley and the National Automobile Dealers Association have arranged to make detailed economic analyses and forecasts available free to NADA members on the association's Web site, Morgan Stanley normally offers its in-depth information on industry trends only to clients. "We're excited that they're willing to share it with our members," said Andy Koblenz, NADA's chief operating officer of Industry Affairs. The information can be found on a designated area of the "Members Only" section of the NADA site. The area has a hot link to connect the dealer to a special section of Morgan Stanley's Web site. At the Morgan Stanley site, dealers have to complete a fiveminute survey on trends at their dealership-Are sales up? Are profits up? and such-in order to review the industry research and analysis. New data and a new survey appear each month. To verify an NADA member's Web site user name, call 703-827-7404