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NADA meets carmakers over renovations study

April 27, 2012
No solid data exists that new-car dealers would sell one more vehicle by investing $1 million in the dealership, a recent study commissioned by the National Automobile Dealers Association found.
 
NADA Chairman Bill Underriner called the study of the return on investment of factory-mandated renovation programs the top NADA issue. Leadership from the association has met with 12 manufacturers to discuss the study, which was released in February.
 
“It was all over the board,” said Underriner, a dealer in Montana. “We had some manufacturers that said maybe we ought to slow down the process a little bit and take a look at this.
 
“We’ve had other manufacturers that were farther down the road … but were 85 percent complete with [their] facility planning. We had some that said that’s a great idea. We haven’t started our facilities planning yet, but we’ll take it into consideration.”
 
Underriner said the NADA wants to include a discussion of the facilities study at the upcoming round of Dealer Attitude Survey meetings with 30 auto manufacturers.
 
 

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