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NADA launches campaign against stair-steps

September 14, 2012
The National Automobile Dealers Association kicked off a national print ad campaign on Sept. 10 detailing the many negative aspects of manufacturer stair-step incentive programs.
 
The full-page ad, "Stair-Step Incentive Programs are Bad for the Auto Industry," began running in that day’s edition of Automotive News.
 
The ad points out that "stair-step programs create too many negatives to justify their use."
 
Stair-step programs "harm brand credibility; hurt dealers of all sizes; undermine relationships between dealers and their customers; have an adverse affect on CSI scores; and destroy consumer confidence in dealers -- and in manufacturers’ brands."
 
Dealers who want to comment about the programs and other manufacturer intrusions into dealers’ businesses are encouraged to send comments to stairsteps@nada.org. All messages will be kept confidential.
 
 

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