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NADA launches 'Buy Now' media campaign

November 15, 2010

Consumers this summer are hearing about more good reasons to "buy now" as phase two of the National Automobile Dealers Association’s media campaign kicks off the sales season.

The new television, radio, print and online ad campaign, "No Kidding," touts the federal sales-tax deduction through Dec. 31 and the potential for lowering monthly payments thanks to the great deals available.

With children as the ads’ "spokespersons," the messages are sure-fire attention grabbers. Messages include:

• great deals and incentives on vehicles
• vehicle quality and fuel efficiency have never been better
• deductible sales tax
• available credit

The current message of the CATA’s ad campaign also emphasizes a buy-now theme, following one that stressed consumer credit is available.