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NADA laden with programs to appeal to young, new drivers

November 22, 2010
By Ray Scarpelli Sr., Metro Chicago NADA Director

The NADA maintains an active dialogue with manufacturers, legislators, regulators, the media, the public and, of course, dealers. Here are some current initiatives to help you reach your audiences, with a focus this month on young people.    

The NADA’s Industry Relations Department is finishing up its Dealer Attitude Survey presentations to manufacturers in preparation for releasing overall results in July. Additionally, in a recent meeting with General Motors Acceptance Corporation, the NADA expressed concerns about GMAC’s Platinum program.

 

Both groups committed to continue teaching consumers and opinion leaders about the benefits of dealership financing, and GMAC pledged to reemphasize its negative equity policy to regional and local GMAC offices. John Gibson, president of GMAC North American Operations, told the NADA’s GM Industry Relations team that GMAC’s Web-based dealer-to-dealer used-car sales program, SmartAuction Direct, reached 60,000 sales in 2004. And 95 percent of dealers eligible for the use of RouteOne software that accelerates the credit-application process are expected to be on board by mid-year. 

In Washington, the NADA and dealers continue to focus on Senate legislation to permanently repeal the Estate Tax, following similar approval by the U.S. House. Before any such bill is voted upon, the NADA will host dealer "fly-ins," asking dealers to come to Washington to talk to key senators whose votes are critical to passage. Follow the issue through NADA Weekly and AutoExec and on www.nada.org/

 

While NADA leadership and staff are busy on your behalf, here are some programs that need your participation to make them work: 

Start planning now to host a Child Passenger Safety Month event at your dealership in September and help ensure our youngest citizens ride as safely as possible. The NADA’s safety seat "tool kit" will be included with the June AutoExec to help guarantee your success. Additional copies are available frominfo@nada.org

 

Spark high school students’ interest during Automotive Career Week, Oct. 24-29. This year’s theme is "Careers at Auto and Truck Dealerships: Take the Ride of Your Life!" The NADA is creating a kit with posters that can be customized, sample news releases, a brochure you can reproduce, videos/DVDs, tips and more. Watch for more information–including how to order a kit–over the coming weeks. Show young people just how rewarding a career at a dealership can be. 

If you are going to a school to make a presentation on a Career Day or during Automotive Career Week, the NADA has a sample speech designed for dealers to deliver to middle and high school students. At www.nada.org, scroll down to "Special Features" and click on We’re Looking for a Few Good Men and Women.

 

The Be Tire Smart: Do Your PART program continues. Order your free kit from www.nada.org/ Properly inflated tires are especially important for young and new drivers, so reach out to them now. The NHTSA estimates 120 lives and some fuel could be saved each year if all new vehicles are equipped with TPMS. In related news, the NHTSA issued a final rule requiring all new light vehicles to be equipped with tire pressure monitoring systems by Sept. 1, 2007. Contact NADA Regulatory Affairs at: regulatoryaffairs@nada.org or 703-827-6869. 

Stay current on these and other issues with NADA-TV Online, at www.nada.org/  

 

The NADA works because we share ideas; share your successes and concerns with me so that together we can strengthen our dynamic industry.

 

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