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NADA has materials for customers

November 22, 2010
Gear up now for Child Passenger Safety Month in September

September’s Child Passenger Safety Month, sponsored by the National Automobile Dealers Association, is right around the corner. The NADA encourages all dealers to schedule a child safety seat inspection event at their dealerships during the month. Dealers who participated last year reported large turnouts and positive feedback in their communities.


The NADA can provide all a dealer would need to present a successful event. The association this year has teamed up with the safety group "I’m Safe!" to offer booster seat education materials for children at a discounted price. The materials can be personalized with a dealer’s logo and a letter from the principal on the inside cover, if desired.


One set of handouts from "I’m Safe!" includes:


  • Activity sticker books branded for the dealership (80 handouts),
  • Crayons (80 four-packs),
  • Award certificates for safe riders, branded for the dealership (80 handouts),
  • An educational video to play at the store, and
  • A booster seat "growth chart" poster to display at the store

The cost for the materials is $165 for one set (a 27 percent discount), for the first 250 NADA members who order; or $200 (a 12.5 percent discount) for orders after the first 250. (Note: any additional orders for the "I’m Safe!" educational materials receive a 10 percent discount through 2005.)


To see samples and to order, call Wendy at "I’m Safe!" at 877-NOW-SAFE  (1-877-669-7233), ext. 202. Or, learn more at


In addition to the discounted kits, the NADA has free materials for dealers to use at their child safety seat events. Free materials include:


  • Postcard-sized guides with instruction on all phases of child seat use (100-200 quantity);
  • Consumer brochures on proper booster seat use (100-200 quantity); and
  • A video for showroom display.

The NADA also offers a tool kit that contains step-by-step guidance to host a child safety seat event, "Building Child Passenger Safety Awareness in Your Community," which was mailed to members with the June issue of NADA’s AutoExec magazine.

To order any of these free NADA materials, contact, and include any mailing information and a contact telephone number.

Dealers also can also review these materials, as well as other child safety seat information, at