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NADA fundraising to help flood victims in Louisiana

September 9, 2016
In the wake of the worst U.S. natural disaster since Hurricane Sandy in 2012, initial estimates indicated that more than 1,500 dealership families in Baton Rouge and surrounding areas in Louisiana were flooded out of their homes and desperately in need financial assistance. 
The Emergency Relief Fund of the NADA Foundation helps dealership families after natural disasters.
"At the NADA, we view our dealerships as one big family. When a member of our family hurts, we all hurt," NADA President Peter Welch said. "That’s why it’s time to come together and help our dealership family members who are hurting in Louisiana by contributing to the NADA Foundation’s Emergency Relief Fund."
Dealership employees affected by the flooding can apply for financial assistance through the NADA Foundation’s Emergency Relief Fund. (Lost wages or commissions are not eligible for reimbursement from the fund.)
The NADA is calling on its members to donate online to the Emergency Relief Fund. Checks can be made payable to NADCF Emergency Fund, c/o NADCF, 8400 Westpark Drive, MS 7, Tysons, VA 22102. For more information, call (703) 821-7233 or visit
Established in 1992, the fund has provided more than $5 million to more than 8,700 families. 
Many leaders in Louisiana criticized the national media for lack of media coverage of the floods, especially compared to other major natural disasters. This seems to have happened because of the heavy coverage of the 2016 Summer Olympics and the 2016 U.S. presidential election, along with the fact that the storm did not have a name since it was not a tropical storm.
Initially, presidential candidates Hillary Clinton and Donald Trump also faced criticism for paying little to no attention to the floods.