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NADA fights for Ford dealers over Blue Oval

November 22, 2010

Ford Motor Co. would seriously impact its working relationship with its franchised dealers if Ford proceeds with intentions announced in November to revise its Blue Oval Certified program, the NADA wrote in a Dec. 3 news release.

Ford indicated it would reduce Blue Oval incentive payments by 60 percent but otherwise leave intact the program. Many Ford dealers who made major financial commitments to earn Blue Oval certification so they did so with the belief the program would be in place for at least five years.

While the NADA recognizes "the importance of a financially healthy manufacturer, we have underscored that such health should be achieved without damaging the equally important dealer/factory relationship," the NADA release states.

Officials of the NADA are calling for Ford dealers’ input on the matter.