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NADA Dealership Workforce Study extended to June 30

May 9, 2014
To accommodate numerous requests from dealer members, the deadline to participate in the 2014 Dealership Workforce Study has been extended to June 30. Dealers are encouraged to submit their data as soon as possible in advance of the deadline to allow for the extensive data review process.
The study is the only effort by the National Automobile Dealers Association to compare dealership compensation and benefits, retention and turnover and hours of operation to aggregated peer data. With the results, dealers can make data-based decisions on recruiting, hiring and motivating employees. Only members of the NADA and American Truck Dealers are eligible to participate, and there is no cost.
It’s easy to participate. There are separate processes for single dealership and dealer group enrollments. Further, participants in the 2013 study will find the survey conveniently pre-populated with their previous answers, which can be changed as necessary. Finally, this year’s reports will be sent directly to the person identified as report recipient. Reports will be sent as soon as they are available. 
Each participating dealership will receive a complimentary, customized Basic Report comparing its data against data aggregated on a regional and national basis — plus a complimentary, comprehensive Dealership Workforce Study Industry Report. 
Participants also can purchase a customized Enhanced Report, which further compares individual dealership data against data for the franchise and state. Additional customized group reports are available, as is the Compensation and Tenure Search Tool, which enables ad hoc searches, including searches by dealership or dealer groups. Visit to participate.