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NADA campaign shows drivers how to save fuel, cut greenhouse gas emissions

November 17, 2010
September is Green Checkup Month

With high fuel prices and vehicle emissions on the minds of many Americans, the incentive has never been greater for car owners to improve their vehicles’ fuel economy.

To meet those concerns, the National Automobile Dealers Association on Aug. 18 rolled out a new national campaign to help motorists save money at the gas pump and, at the same time, cut greenhouse gas emissions through proper vehicle maintenance.

The campaign is named "A New Car Is a Green Car," and it designates September as Green Checkup Month.

The NADA is encouraging all dealers to provide Green Checkups during routine service appointments or at promotional multi-point inspection events. A Green Checkup focuses on the things that have the most affect on fuel economy, such as oil and air filters, engine performance, tire pressure and emission controls. See for the 10-point inspection checklist.

"Dealerships are located in every major community in the country, which means we are ideally positioned to be at the forefront of a national consumer awareness campaign," said Annette Sykora, NADA chairman and owner of two dealerships in Texas. "Our goal with the Green Checkups is to highlight simple steps that car owners can take to maintain their vehicles in top running condition."

Already, more than 100 dealers in 30 states have signed up to become Green Checkup Dealers. Although the NADA is promoting Green Checkup Month in September, the program is designed for dealers to offer checkups as part of their routine service year-round.

To help dealers raise public awareness of how the auto industry is increasing fuel economy through innovation and new technologies, the NADA created an online tool kit named "A New Car is a Green Car." The tool kit attempts to highlight how easy it is to be green by including tips on hosting green driving events. Several dealership case studies show how participating in the Green Checkup program offers a "greenprint" for success.

Providing Green Checkups is one example of how dealers are becoming more energy conscious. A trend toward green dealerships is another.

"Dealers around the country have invested close to $1 billion on facility upgrades and new construction over the past few years to reduce energy consumption at their dealerships," Sykora said.