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NADA biennial compensation survey can be taken till April 30

November 15, 2010

Chicago area dealers are encouraged to participate until April 30 in the biennial compensation survey administered by the NADA and funded by the CATA. The survey is to be completed anonymously and, for the second time, the survey is being conducted online.

The CATA will mail a copy of the survey to its dealer members by the end of March. Dealers can complete it and mail or fax it to the NADA for tabulation. But the NADA is encouraging dealers to complete it online instead. For the latter method, visit and click "Online Survey."

There is a PDF copy of the survey at the site, so dealers can print that and use it as a worksheet prior to starting the online survey.

The survey’s first question asks dealers to identify up to two state/metropolitan dealer associations in which they are members—the CATA plus either the IADA in Springfield or the Automotive Dealers Association of Indiana in Indianapolis, Ind., if applicable.

Participating in the survey is important so that the results can be accurate, representative and, most important, useful. The NADA produces two reports from the data: details for CATA members; and an NADA management guide, "Paying to Motivate," that reports regional compensation data and trends for automobile and truck dealerships throughout the country.

"Paying to Motivate" will be provided free to all NADA members. Nonmembers are charged $150 for the guide.