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NADA attitude survey going paperless

November 16, 2010

As a reminder, the NADA Dealer Attitude Survey (DAS) henceforth is collected and managed exclusively online. Under the new system, the NADA no longer will mail paper surveys to dealers.

The move to online-only will significantly speed up survey processing time and allow NADA Industry Relations to report the results of face-to-face DAS meetings with manufacturers back to the dealers who completed the survey.

The NADA has designed a new full-service DAS Web site,, to facilitate the move to online-only. At the site, dealers will register their dealership(s) to receive a unique User ID that will enable them to access and complete the survey online (dealers must be registered to participate in the survey). 

Those who sign up prior to the survey start date will receive their User ID via e-mail on July 7. While not recommended, dealers can still register and complete the DAS while the survey is in progress. In that case, User IDs will be emailed in one or two business days.

Action is required by all dealers, but signing up is simple. All dealers must register to receive a User ID and take the survey, including those who "subscribed" in the past to receive an email notification about the DAS. This is a one-time registration process, except for revisions needed as a result of changes at the dealership.

The new DAS Web site also includes a schedule of future surveys, past survey results published in AutoExec magazine, a printable discussion guide and frequently asked questions. A lost/forgotten User ID utility will be added once the DAS becomes active.

The Dealer Attitude Survey remains confidential. Manufacturers never see a dealer’s individual responses, which are reported with those of same-make dealers.

The upcoming summer survey will be conducted July 7 to August 7. Questions can be directed to or 703-821-7010.