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NADA: April is national Automotive Career Month

November 16, 2010

Dealers across the country will host career events for students in April, as part of the NADA’s Automotive Career Month.

Nearly 109,000 positions are unfilled at new-car dealerships nationwide, according to a 2007 survey by Harris Interactive, sponsored by the industry coalition Automotive Retailing Today.

Dealers interested in hosting a career event can download an event planning kit from the NADA Web site, www.nada.org, or call 800-248-6232 ext. 7147.

Each planning kit contains sample letters to school principals, guidance counselors, local media etc.; sample event agenda; two ACM posters with room for specific dealership information (more can be ordered); student brochure sample (quantities can be ordered); and a press release and scripts for public service announcements.

"Behind-the-scene" tours of new-car dealerships can be given to young adults in their communities, to show how the business operation works in all areas. Visitors also will have an opportunity to interact directly with dealership employees and view a new video on auto careers.

In addition, the NADA has produced a new career DVD, "Take the Ride of Your Life: Great Careers in New-car Dealerships." Dealers can buy the DVD for $19.95 plus shipping and handling from NADA Management Education at 703-821-7227.

 

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