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NADA 2004 compensation survey for CATA dealers released

November 22, 2010

The area’s average dealership general manager earned $210,572 in 2004, according to data from a biannual compensation survey administered by the National Automobile Dealers Association.

 Of the 575 surveys mailed in February, 62 (10.7 percent) were completed. Those dealers last year employed an average 67 workers, sold an average 891 new units a month, and averaged sales in 2004 of $46.7 million.


The survey sought information on employee pay and other forms of compensation, health and dental plans and vacation allowances. The compensations reflected 2004 W-2 forms.


Dealers may request a copy of the full report by contacting the CATA’s Erik Higgins in writing, at 18W200 Butterfield Rd., Oakbrook Terrace, IL 60181.