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Mid August 2011 DealersEdge webinars

August 5, 2011
The Chicago Automobile Trade Association has established a partnership with DealersEdge to provide high-quality training and informational webinars that offer the content to CATA member dealers at a significantly discounted rate.
The rate for CATA members for the weekly presentations is $149, half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.
Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal webinar fees are $298 for non-DealersEdge members.
Once purchased, DealersEdge webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. A telephone connection is not needed; and the fee includes both PowerPoint slides and audio.
To register for any of the DealersEdge webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge webinars.
Coming topics:
Thursday, Aug. 11 at 12 p.m. CDT
“Selling on eBay Motors - The Advanced Class” Find out how experienced dealers are leveraging this sales channel to achieve even greater success. This workshop is designed for dealers and managers who have previously attended an eDealer Class and are now ready to take sales to the next level. Here is a partial list of topics to be addressed:
• Tips for Increasing Closing Percentages
• Creating World Class Listings
• eBay Motors Phone Skills
• Advanced Pricing Techniques
Nearly every dealership has some eBay presence, but a few have learned how to get better results. Find out how!
Thursday, Aug. 18 at 12 p.m. CDT
“Just 90 Days to Your Best Fixed Ops Month Ever” A plan for higher customer paid sales, hours per R.O., CSI & net profits — How to get from here to there in just 90 days. Here is a plan for turning your average-performing service and parts operations into a powerhouse in just three months. Get a collaborative plan for turning middle-of-the-pack fixed ops departments into Super-Star performers.
• Breaking bad habits that keeping you from success                            
• The 7 Service Drive Strategies with immediate results
• A better way to think about service pricing
• A new approach to fixed pay plans and setting minimum requirements
• How to recruit memorable and successful Service Advisors
• The secrets of Bulldog Service Marketing