Chicago Automobile Trade Association members agree to the following principles:
Promote and maintain honesty and dependability in our business operations and to avoid deception and fraud.
Employ truth and accuracy in our advertising and selling of automotive products.
Stand by any guarantee given with the sale and service of motor vehicles.
Strive constantly to improve our business methods and ethics and to maintain fair competition to the end that the public will be better served.
Refrain from the performance of any act which would be injurious or detrimental to the automobile-retailing industry or contrary to the public interest.
