The Chicago Automobile Trade Association has partnered with DealersEdge to provide high-quality training and informational Webinars to CATA member dealers at a significantly discounted rate. The arrangement with the CATA allows members access to weekly Webinars at a $150 discount.

Webinar Training Schedule - August 2010
Below are the webinars coming up in the next month for your consideration.  If you wish to take advantage of the CATA discount for any of these programs, please use the link provided for each and be sure to insert your CATA discount code (specific to each webinar) to access the special pricing.  Just another benefit of your dealership's CATA membership.

Improving Service Menus Without Giving Away the Profit
An Engineer's Approach for Using Small Changes to Bring about Big Profit Improvements
Thursday, July 29th at 12 Noon - Presenter: "Prof" Ray Branch of the KEEPS Corporation
Selling service with the assistance of a service menu has become an industry standard. However, many service managers complain that in formulating the menu the tendency is to discount in such a way as to eat away at profit margins. Ray Branch, who truly is a service process engineer has studied this issue from all directions and will tell you that making small changes to your menu offerings can actually improve your profit margins on those sales. On July 29 Ray will reveal to you simple steps that you can take to reverse engineer your menus without giving away the store and without driving customers to your competitors. This is the scientific approach to service menus that could revolutionize your service lane selling success.
(TCDG5) $149 for CATA Members / $298 Non-Members
To Register for this Webinar:  www.dealersedge.com/TCDG5-Register
Please make sure to insert your CATA discount code for this webinar - TCDG5CATA

How to Prevent and Survive a Factory Warranty Audit
If you think the factory doesn't do warranty audits anymore, think again!
Thursday, August 5th at 12 Noon - Presenter: Rob Campbell, Dealership Analyst at Mironov, Sloan & Parziale, LLC
We know that you would like to think that your warranty records could stand the close examination of a factory warranty auditor. But the fact is that if you have not had one recently, your ability to produce clean, auditable records has been diminished by a reduced fear of enforcement. If this describes you, you may not be afraid, but you should be! Visit with Rob Campbell on August 5th as he provides a checklist of issues and documentation problems that need to be fixed now. It's really not that hard, IF you know what to look for. Rob has decades of experience working with dealers trying to recover from warranty audits and he can and will tell you how to fix it now, before it's too late!
(TCDH1) $149 for CATA Members / $298 Non-MembersTo Register for this Webinar:  www.dealersedge.com/TCDH1-Register
Please make sure to insert your CATA discount code for this webinar - TCDH1CATA

What's Working in Dealership Advertising & What's Not!
Where to allocate your ad dollars for maximum impact
Thursday, August 12th at 12 Noon - Presenter: Paul Field, Chief Strategy Office for Renegade
For most dealers, advertising is the second largest expense after payroll. How's that working for you? You have a limited budget, albeit a large budget, but also a limited expertise to properly evaluate how well those monies are being spent. Our speaker for this session does have the expertise in this area as well as a long list of dealership clients from which to draw substantiated conclusions about where best to invest your ad dollars. So just where is the ROI on the various choices for dealership advertising. Join us on August 12 and find out. And plan on rethinking much of what you thought you knew about dealership advertising. Paul will show you what really is working and possibly more important - what is a total waste of money!
(TCDH2) $149 for CATA Members / $298 Non-MembersTo Register for this Webinar:  www.dealersedge.com/TCDH2-Register
Please make sure to insert your CATA discount code for this webinar - TCDH2CATA

 

How to Evaluate Dealership TeleCom Equip't, Systems and Bills
How one dealer found enough savings to fund a much-needed technology upgrade
Thursday, August 19th at 12 Noon - Presenter: Phillip Sherman, TeleCom Advisors Group, Inc
Dealership TeleCom is a maze of competing systems, Internet and I.P. protocols, carriers, equipment and some very confusing and expensive monthly billing statements. Communicating has become, in some ways, easier and cheaper than ever - but in other ways, far to0 complicated for a mere mortal to fully comprehend. Our presenter on August 19th promises to remove some of the mystery surrounding modern-day telecom in the dealership environment and show you how inefficiencies and errors can be costing you plenty! Phillip Sherman advises some of the best-known dealer groups in this highly specialized area and he promises to give you the basic info needed to properly manage this growing expense category. Learn how one dealer got hold of his monthly costs enough to scrap his old system and upgrade to the latest, and less costly, telecom technology. If it's your job to even just review the monthly statements, you do not want to miss this training webinar! If you have to buy telecom - this for you!
(TCDH3) $149 for CATA Members / $298 Non-MembersTo Register for this Webinar:  www.dealersedge.com/TCDH3-Register
Please make sure to insert your CATA discount code for this webinar - TCDH3CATA

Zen and the Art of Time & Multi-Task Management for Today's Super Controller
How to have answers when the Dealer asks "Are we doing this?" or "Is this being handled"
Thursday, August 26th at 12 Noon - Presenter: Sandi Jerome, SandiJerome.com
Dealership controllers and office managers have all been there... The dealer reads an article or returns from a 20-Group meeting and immediately asks "Are we doing this?" And while those questions often add to the stress of the day, they should be asked. If you could just learn some tricks and strategies for managing the many tasks of the Dealership Controller and Office Manager positions, then you can manage these issues with calming confidence. Join us for just 90 minutes on August 26th as former Super Controller Sandi Jerome shares with you some of her checklist and time management tips for dealership controllers and office managers. How is it done? Sandi will help you reach the goal of calming confidence on August 26 - don't miss it!
(TCDH4) $149 for CATA Members / $298 Non-Members
To Register for this Webinar:  www.dealersedge.com/TCDH4-Register
Please make sure to insert your CATA discount code for this webinar - TCDH4CATA

Registration Details:  Each Webinar will last about 90 to 120 well-invested minutes.  In addition to the live connection, after the Webinar all attendees will receive (via email) a link to download and play this program again for others on your team.  Keep the recording and handouts in your training library for future reference and training. Info on how to connect will also be sent via email and DealersEdge Services is always available to provide any needed assistance
 
Can't make it on these dates? Why you should register anyway...Because registered attendees receive instructions on how to download the program after the Webinar, even if you are not planning on being available on the date above, you should register so that you can listen to and view the program at a time and place convenient to you.  If you register, you can listen in whenever you want.

Fees:  Each Connection, no matter how many in attendance at your location, costs CATA Members just $149 - that is a 50% discount off of the full non-member rate.  This fee covers the Internet connection - which includes both audio and PowerPoint slides.  There is no need for a telephone connection to participate. Your fee also includes a download of a full recording of this program - so that you can refer back and share it with co-workers at your business location.  You may register online using the links specific to each webinar above.  Online registration is limited to credit card payment.
However...  DealersEdge does accept "bill me" registrations.  If you prefer to be invoiced, rather than to pay online with a credit card, please call 800-321-5312 for personal and prompt service.  Be sure to mention your CATA discount rate.
 
Your Satisfaction is Guaranteed! DealersEdge Webinars are fully guaranteed.  If you register for any Webinar and find that you are not fully satisfied - just let them know and you will receive a full and unconditional refund - No questions asked!