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Mazda 'sees red' about impaired driving during holidays

November 23, 2010
Mazda North American Operations is seeing red. Red ribbons, that is, attached to vehicles nationwide to remind motorists to drive safely, sober and buckled-up this holiday season. The manufacturer announced last week that it is the exclusive automaker sponsoring the 2003 Tie One On For Safety campaign of Mothers Against Drunk Driving. Mazda is asking holiday drivers to tie a red MADD ribbon to a visible location on their vehicles to show their commitment to safety and to remind others to do the same. The campaign runs during the heavily traveled holiday season, from Thanksgiving through New Year's Day. Mazda dealers nationwide and MADD's 600 local chapters will distribute the ribbons to the public to promote this important safety message. "MADD is grateful for Mazda's support of this year's Tie One On For Safety holiday ribbon campaign. Thanks to Mazda's commitment to safe and sober driving, we will be able to disseminate our lifesaving message and distribute red ribbons to even more Americans this holiday season," said Wendy J. Hamilton, MADD national president.
 

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