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Maryland store wins first Dealer Innovation Award

November 24, 2010

A new award which recognizes new-vehicle dealers for their use of technology was presented last week to a Maryland dealership by USA Today newspaper and the National Automobile Dealers Association, the award's sponsors.

Fitzgerald Auto Malls landed the inaugural Dealer Innovation Award for its use of Matrix Pricing, a software application that automatically updates new-vehicle prices to reflect market changes and ensures consistency on inventory pricing across the dealer's showroom and Web site. Jack Fitzgerald, chairman of the Gaithersburg, Md., store, received the Dealer Innovation Award March 25 in a presentation on the floor of the New York Stock Exchange. The award was presented by Tom Curley, president and publisher of USA Today.

"We're pleased to partner with the NADA in presenting the first annual Dealer Innovation Award," said Curley.

"This award is a perfect fit for us. The automotive industry is an important one to USA Today and we like to take the opportunity to recognize excellence in the industry."

"Dealers are embracing new technologies to enhance their businesses, and we are pleased to join USA Today in paying tribute to those efforts," said H. Carter Myers III, NADA chairman.

Fitzgerald Auto Malls was named the national winner from among 40 regional winners. Judging criteria included creative use of technology, business impact, customer impact, and leadership