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March 2011 DealersEdge Webinars

March 4, 2011
The Chicago Automobile Trade Association has established a partnership with DealersEdge to provide high-quality training and informational Webinars that offer the content to CATA member dealers at a significantly discounted rate.
The rate for CATA members for the weekly presentations is $149, half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.
Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal Webinar fees are $298 for non-DealersEdge members.
Once purchased, DealersEdge Webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. The fee includes both PowerPoint slides and audio; a telephone connection is not needed.
To register for any of the DealersEdge Webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge Webinars.   
Coming topics:
Thursday, March 10 at 12 p.m. CST
"Business Math for Service Managers" Now more than ever, dealership Service Directors and Managers must be expert business analysts so that they can plot the proper course. Ray Branch’s training program features the "basics of business math" in the service department and assists in planning for profit improvements in a still-recovering market. Make sure you have a calculator and your financial statement info handy.
Thursday, March 17 at 12 p.m. CDT
"Digital Marketing: How to Optimize your Google Places Listing" Learn to use Google Places to amplify your brand(s) and leverage consumer reviews to drive more traffic to your Web site. Discussion includes some of the latest strategies to increase customer reviews on Google Places, Google Boost and Google Tags.
Thursday, March 24 at 12 p.m. CDT
"Parts Inventory Reconciliation Part II - The Advanced Course" In fixed operations, car dealers face a dilemma: The Service Department sells a perishable product (labor) while the Parts Department sells a more durable product (inventory). That leads to pressure on the parts manager, whom service technicians think should stock at least one of everything to make their jobs easier, even while the owner focuses on keeping inventory levels low. The pressure to serve at least two masters inevitably results in distortions that show up when the parts manager’s pad doesn’t match the controller’s general ledger.