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Many new faces among Polk loyalty award winners

November 22, 2010
General Motors won for the fifth consecutive year in the Overall Manufacturer category, in results of the ninth annual Polk Automotive Loyalty Awards, announced this month. Ford has won the Overall Make Award every year. There were six repeat winners from 2003 within the segment level categories, all truckbased vehicles. The car segments all saw new winners. Jaguar and Land Rover each took home their first awards.