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Light trucks now 75% of new-vehicle market

March 6, 2020
New light-vehicle sales in January were close to flat compared to the same month in 2019. January’s SAAR of 16.84 million units represents an increase of 0.8%.
However, raw sales numbers of 1.130 million units represent a slight decline of 0.2%. Light trucks represented more than 75% of all new light vehicles sold, and the red-hot crossover segment claimed 43.4% of the total market.
Forecasters expect to see light-truck sales continue to account for three-quarters of the market for the rest of 2020. After an all-time record-breaking month of average incentive spending per unit in December 2019, incentive spending decreased in January.