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Learn about CATA’s new fixed ops training at evening reception

November 18, 2010
6 p.m. July 25 at The Clubhouse, Oak Brook

CATA dealers and their service directors and managers are invited to a July 25 reception where instructors of the CATA’s new fixed ops training programs will present an overview of the training.


Service Management Bootcamps, which lead to Service Manager 20 Groups, debut in August at the CATA office in Oakbrook Terrace. A four-day Bootcamp, meeting Tuesday through Friday in one week, would be followed by enrollment in a Service Managers 20 Group that would meet three times a year for three years. 

The reception, featuring instructors from NCM Associates, is at 6 p.m. July 25 at The Clubhouse, a restaurant at Oakbrook Center in Oak Brook. Cocktails and hors d’oeuvres will be served. To attend, please RSVP to the CATA by July 21 at 630-495-2282.


The first Bootcamps are Aug. 22-25, Sept. 19-22, and Nov. 7-10. The subsequent 20 Groups would commence about 60 days after each Bootcamp. 

The Bootcamp lead instructor is Lloyd Schiller, a 13-time NADA Convention speaker who in 1983 formed Dealer Service Corporation. DSC is now an NCM Associates company.


Schiller said previous Bootcamp attendees, who registered through other state or metro dealer associations, saw their net profits subsequently increase up to $20,000 a month, and their CSI scores increase to top factory award status. Their technician efficiency also jumped as much as 50 percent. 

"Not only did my department’s net profit double the first month after the (Bootcamp), my paycheck increased $1,000 a month," said Buddy Johnson, service manager of North Point Ford in Bastrop, La.


The Bootcamp agenda covers topics such as becoming a more effective manager, analyzing and improving key performance areas, understanding the keys to increased service department efficiency and profitability, service marketing and merchandising, and an analysis of repair orders.


Other Bootcamp topics: 

  • Creating direct performance-based pay plans
  • Implementing quick service teams
  • Setting parts inventory criteria for best repair order fill rates
  • Increasing service sales through an Advanced Reception Process—Greeting, Prime Item(s), Walk Around, Menu Presentation, Courtesy Visual Inspection, Line-Item Estimates, and Spending Limit Estimates
  • Implementing hours-loading scheduling & dispatching for maximum efficiency


Twenty Service Management Bootcamp graduates, whose dealerships are comparable in terms of volume, profit potential and number of employees, would establish a 20 Group to meet over three years. Each 20 Group would operate autonomously and create its own bylaws and discussion items. 

A traditional 20 Group agenda includes comparing dealership financial statements with those of similar-sized dealerships of the same franchise from different, non-competing markets. As an important distinction, the CATA’s Service Management 20 Group analyzes the participant’s dealership financials against national norms for the line.


Also distinctive to CATA instruction is the significant tuition rebates that are extended to dealers whose employees successfully complete the coursework. The fee structure of the new fixed ops training will be detailed at the July 25 reception.