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Late October 2011 DealersEdge webinars

October 14, 2011
The Chicago Automobile Trade Association has established a partnership with DealersEdge to provide high-quality training and informational webinars that offer the content to CATA member dealers at a significantly discounted rate.
 
The rate for CATA members for the weekly presentations is $149, half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.
 
Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal webinar fees are $298 for non-DealersEdge members.
 
Once purchased, DealersEdge webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. A telephone connection is not needed; and the fee includes both PowerPoint slides and audio.
 
To register for any of the DealersEdge webinars, go to www.cata.info. On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge webinars.
 
Coming topics:
 
Thursday, Oct. 20 at 12 p.m. CDT
“The Real Impact of Factory Auto Stock Replenishment Programs - Study Results!” Programs like GM’s RIM and Chrysler’s ARO are now about 5 years old. They came with promises of huge benefits for the dealership. A study by PartsEdge reveals the true picture, and the numbers are shocking.The key question: How many of the part numbers automatically ordered would meet standard dealership phase-in criteria? Dealers and Parts Managers are not going to be happy with the results!
 
You receive answers to the following questions:
 
• We can tell the programs have provided more parts inventory “width.” But have these new parts helped to improve the off-the-shelf fill rates?
• Do ASR programs improve a dealer’s inventory for better customer satisfaction?
• Do ASR programs improve the dealer’s profitability?
• What can you do to unfreeze some of your frozen parts capital - some caused by ASRs?
• What can you do to improve the ROI on your parts inventory investment in spite of ASR constraints?
• Do dealerships really need ASR programs at all?
• What are the numbers to back up Chuck’s conclusions?
 
Thursday, Oct. 27 at 12 p.m. CDT
“How to Get In Front of the Smart Phone Wave in Your Dealership” If it seems like nearly everyone has one of these mobile devices it’s because nearly everyone does. Get a business plan to utilize Smart Phones to reach more customers for sales and service. More than 68 million people consider themselves frequent texters—and 97 percent of text messages are opened and read. Some dealerships report receiving 40 percent of their website traffic from mobile devices. This special webinar provides an in-depth review of mobile marketing strategies for car dealers to increase sales leads and service and parts customers.

Thursday, Nov. 3 at 12 p.m. CDT
“Car-Shopper’s Point of Decision Has Changed” The decision point to buy nowadays occurs months ahead of the visit to the dealer. Your marketing/advertising budget needs to align with this new car-shopping reality.
 
 

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