Phone: 630-495-2282 Fax: 630-495-2260 Map/Directions

Late May 2011 Dealersedge Webinars

May 13, 2011
The Chicago Automobile Trade Association has established a partnership with DealersEdge to provide high-quality training and informational Webinars that offer the content to CATA member dealers at a significantly discounted rate.
The rate for CATA members for the weekly presentations is $149, half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.
Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal Webinar fees are $298 for non-DealersEdge members.
Once purchased, DealersEdge Webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. A telephone connection is not needed; and the fee includes both PowerPoint slides and audio.
To register for any of the DealersEdge Webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge Webinars.   
Coming topics:
Thursday, May 19 at 12 p.m. CDT
“New Processes for Recruiting, Selecting & Training Salespeople” You would think that with unemployment still high, filling those sales positions in your showroom would not be a problem. And indeed, if all you need are warm bodies, they are not hard to find. But to truly capitalize on a rising demand for cars and trucks, you don’t need just bodies; you need sales candidates who will be better-than-average, skilled performers with personalities that fit well with your culture. But where do you find the perfect fit for your sales staff? What selection process should you employ? And then, how to you hire and train these new players efficiently so that they can start helping you meet those objectives?  
Thursday, May 26 at 12 p.m. CDT
“Car Dealers and the Family and Medical Leave Act” Employee lawsuits against employers over the provisions of the Family and Medical Leave Act have been growing at an alarming rate. The burden, as with most federal government mandates, falls on the employer to know what the law requires and how best to comply. Presenter Penny Phillips is a labor attorney with a lot of experience in this area who will spell out the dangers to auto dealers and how to best position your dealership against the possibility of costly litigation. Simple steps taken now can greatly reduce your potential liabilities. 
Thursday, June 2 at 12 p.m. CDT
“Converting E-mail Ups to Showroom Appointments” One of the biggest challenges with sales leads via e-mail is to gain trust and move the potential customer from an “inquiry” to a “showroom appointment.” Customers can use an e-mailed inquiry as a shield to hide behind, and it takes some strategy and skill to get them out of their comfort zone and into your showroom. Once you get your Internet lead on the phone, you should be able to convert two-thirds of inquirers into scheduled appointments.