Phone: 630-495-2282 Fax: 630-495-2260 Map/Directions

Late June 2011 DealersEdge webinars

June 10, 2011
The Chicago Automobile Trade Association has established a partnership with DealersEdge to provide high-quality training and informational Webinars that offer the content to CATA member dealers at a significantly discounted rate.
The rate for CATA members for the weekly presentations is $149, half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.
Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal Webinar fees are $298 for non-DealersEdge members.
Once purchased, DealersEdge Webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. A telephone connection is not needed; and the fee includes both PowerPoint slides and audio.
To register for any of the DealersEdge Webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge Webinars.                 
Coming topics:
Thursday, June 16 at 12 p.m. CDT
“Managing & Selling to Gen “Y” in the Dealership & Why it’s Important” By 2012, 40 percent of all car shoppers will be from Generation Y. Do you understand them? Most top-level managers come from the Boomer generation, born between 1946 and 1964. But as they come to mature adulthood, few have ever seen anything like Gen Y, those born since 1982. Their attitudes and habits on decision-making, work ethic, communication, dress codes and loyalty (to both brands and employers) are creating perplexing challenges for car dealers. Learn how this growingly important segment of the workforce and of consumers in general will impact car dealers.
Thursday, June 23 at 12 p.m. CDT
“How to Use Tax Strategies to Offset Dealership Construction Costs” Two primary factors are driving the pace of construction plans in dealerships everywhere: a growing market demand and agreements signed with the OEM in the midst of bankruptcy and franchise termination threats. Whatever the reason or need, dealers, general managers and controllers need to be fully aware of the current state of tax law and how some provisions of the code can be employed to offset the cost of renovation and/or construction of new facilities. Six-figure offsets are possible if you plan carefully.
Thursday, June 30 at 12 p.m. CDT
“Read Your Customers’ Minds: How to Predict the Market’s Future with Today’s Data” With nearly 90 percent of all auto shoppers going online to research their next vehicle, the “data exhaust” left behind gives invaluable insight into what these shoppers will be buying; also, when and where. By collecting, aggregating, normalizing and reporting on this auto shopper data, we now have visibility never before available. With this data, we can see, analyze and react to current and specific market trends in real time.