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Late July 2011 DealersEdge webinars

July 7, 2011
Dealers are encouraged to take advantage of a newer partnership between The Chicago Automobile Trade Association and DealersEdge to provide high-quality training and informational Webinars to dealers at a significantly discounted rate.
The rate for CATA members for the weekly presentations is $149, half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.
Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal Webinar fees are $298 for non-DealersEdge members.
Once purchased, DealersEdge Webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. The fee includes both PowerPoint slides and audio; a telephone connection is not needed.
To register for any of the DealersEdge Webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge Webinars.                 
Coming topics:
Thursday, July 14 at 12 p.m. CDT
“Get a Firm Handle on the Cost of Doing Business with the 5 Expense Levers” Learn a five-step process for getting control of more than 100 dealership expense categories that are ripe for reduction. Most dealers could save 20 percent of those expenses by following the process. Even smaller dealerships can realize reductions of up to $250,000 a year with a systematic attack on the costs of common supplies and services.
Thursday, July 21 at 12 p.m. CDT
“Unlocking the Power of Smart Phone Technologies in the Auto Dealership” Smart Phones offer multiple opportunities for information-gathering, customer relationship enhancement and marketing. Smart businesspeople are learning to use the many tools and capabilities contained in these compact devices to sell more products and services as well as to open doors to new opportunities Find out how to get the most from this remarkable tool and revolutionize your dealership.