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Late August 2011 DealersEdge webinars

August 19, 2011
The Chicago Automobile Trade Association has established a partnership with DealersEdge to provide high-quality training and informational webinars that offer the content to CATA member dealers at a significantly discounted rate.
The rate for CATA members for the weekly presentations is $149, half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.
Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal webinar fees are $298 for non-DealersEdge members.
Once purchased, DealersEdge webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. A telephone connection is not needed; and the fee includes both PowerPoint slides and audio.
To register for any of the DealersEdge webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge webinars.
Coming topics:
Thursday, Aug. 25 at 12 p.m. CDT
“Top 7 Mistakes Dealerships Make When Buying Phone Systems” Mixing your IT and phone technology can cost you big time. Before you fall in love with the well-advertised “advantages” of Internet and IT System-based telecommunications, watch this presentation. Among potential costly mistakes:
• Why buying the latest technology might be a bad idea for car dealers
• The important factors to consider when researching a new or upgrade to your phone system
• Which technology is critical for car dealers - and which is not
• Why your IT guy might not be the best source of information and analysis for this purchase - or why you need to listen to a “phone guy”     
• What technology works best for a multi-location dealer group
• Cell phone integration and how that can improve your CSI
• How to make good, cost-effective decisions when buying telecom
Thursday, Sept. 8 at 12 p.m. CDT
“New Trends in Compensation: Getting Past ‘Percentage of the Gross’ ” Almost since the beginning of auto retailing, the pay plans have been “a percentage of the gross profit.” It is just not working as well as it did before (if it every really performed). With 70 million Gen “Y” in the workforce, their seemingly quirky attitudes and expectations cry out for a “new way” to pay and manage your managers and your sales staff. What are the new compensation alternatives? What will motivate Gen “Y”? What if they don’t like your lollipops? Possible friction between Gen “Y” and current Gen “X” managers?