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Late April 2011 DealersEdge Webinars

April 15, 2011
The Chicago Automobile Trade Association has established a partnership with DealersEdge to provide high-quality training and informational Webinars that offer the content to CATA member dealers at a significantly discounted rate.
The rate for CATA members for the weekly presentations is $149, half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.
Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal Webinar fees are $298 for non-DealersEdge members.
Once purchased, DealersEdge Webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. A telephone connection is not needed; and the fee includes both PowerPoint slides and audio.
To register for any of the DealersEdge Webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge Webinars.         
Coming topics:
Thursday, April 21 at 12 p.m. CDT
     “Physical Parts Inventory Nightmares” Nothing stresses a dealership parts manager more than the prospect of the annual physical inventory. Perpetual inventory efforts and monthly reconciliations notwithstanding, the annual physical count can be a white-knuckle experience for parts managers. Learn best practices for a successful parts physical count. This won’t be your run-of-the-mill listing of the tasks parts managers should be doing to get ready for the physical, although some of those tasks are inescapable. For instance, when should dealers outsource the physical inventory and when should they keep it in-house? How much should you expect to pay someone to conduct the physical? Why in some cases a full actual count is not what is called for? New technology solutions will also be reviewed.
Thursday, April 28 at 12 p.m. CDT
“Anatomy of a Killer Dealership Facebook Page” Take steps to build a killer Facebook page that engages your customers! The presentation dissects what makes an effective Facebook page for a dealership; one that engages your customers and has them checking again and again for what is new and exciting. Too many dealership Facebook pages are done in amateurish fashion and never get to the important stuff - information and features that will bring your customers back again and again. Use your Facebook page to market your dealership and its products and services.
Thursday, May 5 at 12 p.m. CDT
“A Candid Comparison of the Top DMS Systems” A Webinar hosted by Paul Gillrie, who since 1992 has been a trusted source by a multitude of dealers seeking to upgrade or replace their dealership management systems.