Chicago Automobile Trade Association

June/July 2011 DealersEdge webinars

June 24, 2011
The Chicago Automobile Trade Association has established a partnership with DealersEdge to provide high-quality training and informational Webinars that offer the content to CATA member dealers at a significantly discounted rate.
The rate for CATA members for the weekly presentations is $149, half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.
Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal Webinar fees are $298 for non-DealersEdge members.
Once purchased, DealersEdge Webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. A telephone connection is not needed; and the fee includes both PowerPoint slides and audio.
To register for any of the DealersEdge Webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge Webinars.                 
Coming topics:
Thursday, June 30 at 12 p.m. CDT
“Read Your Customers’ Minds: How to Predict the Market’s Future with Today’s Data” With nearly 90 percent of all auto shoppers going online to research their next vehicle, the “data exhaust” left behind gives invaluable insight into what these shoppers will be buying; also, when and where. By collecting, aggregating, normalizing and reporting on this auto shopper data, we now have visibility never before available. With this data, we can see, analyze and react to current and specific market trends in real time.
Thursday, July 7 at 12 p.m. CDT
“Benchmarks from the Best Parts Managers” Review what numbers define superlative performance in parts inventory management and what are the best practices to be the “Best.” More than any other profit center in a dealership, performance is measured by a complex set of data, statistics and calculations. Most of the performance benchmarks employed in evaluating the parts department have been around for decades. But are they the right ones to define who is and is not doing a great job managing the inventory?


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