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July-Aug. 2011 DealersEdge webinars

July 21, 2011
The Chicago Automobile Trade Association has established a partnership with DealersEdge to provide high-quality training and informational Webinars that offer the content to CATA member dealers at a significantly discounted rate.
The rate for CATA members for the weekly presentations is $149, half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.
Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal Webinar fees are $298 for non-DealersEdge members.
Once purchased, DealersEdge Webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. A telephone connection is not needed; and the fee includes both PowerPoint slides and audio.
To register for any of the DealersEdge Webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge Webinars.
Coming topics:
Thursday, July 28 at 12 p.m. CDT
“Effective Digital Marketing for Fixed Operations” Almost every car dealer recognizes how important the Internet is to new and used vehicle sales. But many have not yet discovered just how important these same online assets can be to building your service and parts operations. Get online strategies that will draw in new service customers as well as bring existing customers back again and again. This is about a lot more than coupons!
Thursday, Aug. 4 at 12 p.m. CDT
“How to Understand & Benefit from Online Rating & Review Sites” When customers shop for cars, more often than not a dealership rating & review site will show up high on search results. How important are 5-Star ratings? Consider that 84 percent of car shoppers say online reviews influence their buying decisions, that 67 percent say they trust online reviews as much as a personal recommendation, and that customers are willing to pay more to buy from a dealership with a 5-Star customer rating. Find out what the best-rated dealerships are doing to earn 5-Star ratings.