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January DealersEdge Webinars

January 7, 2011
The Chicago Automobile Trade Association has established a partnership with DealersEdge to provide high-quality training and informational Webinars that offer the content to CATA member dealers at a significantly discounted rate.
The rate for CATA members for the weekly presentations is $149, half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.
Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal Webinar fees are $298 for non-DealersEdge members.
Once purchased, DealersEdge Webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. The fee includes both PowerPoint slides and audio; a telephone connection is not needed.
To register for any of the DealersEdge Webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge Webinars.                 
Coming topics:
Thursday, Jan. 13 at 12 p.m. CST
"New ways to manage and motivate in Service & Parts" Using creative pay plans to help manage, motivate and measure the professional performance of dealership employees is nothing new. But there are new ideas on how to use this basic motivational tool more effectively. Review new ideas in compensation plans for your key service and parts employees. Is there a new application of the "flat rate" pay system for techs? What about service advisers- can your dealership use the adviser’s pay plan to get the desired results on the service drive? How can you use pay plans to motivate performance and profits in parts? Visit with us on January 16th and pick up some new pay plan idea for fixed ops.
Thursday, Jan. 20 at 12 p.m. CST
"Social Media in the Dealership: Developing Employee Policies" Are social media a great marketing tool or a gigantic time-waster? Ever since Bell invented the telephone, new communication devices and systems have been troublesome for business owners and managers trying to maximize the valid business uses of these tools and minimize the temptation of employees to misuse and abuse them. Phones, fax machines, the Internet, and now Social Media: all have brought new capabilities to grow your business, but also have created employee challenges.
Thursday, Jan. 27 at 12 p.m. CST
"Dealership Expense Evaluation and Control Process" Sandi Jerome is a wizard at devising systems and procedures to take the complexity out of dealership accounting functions. Sandi will explain her methods for boiling down tons of expense data points to create a clear picture of just what the dealership is spending — and on what. Her method helps you get past the pulling of mountains of invoices and documentation yet still lets you accurately compare your expenses to known metrics. If you are looking for a process to take the complexity and confusion our of expense measurement and comparisons, then learn from Sandi how to get hold of that paper tiger and tame him!