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In Memoriam: Al Piemonte

January 2, 2015
Al Piemonte, whose namesake Ford dealership in Melrose Park has ranked among the area’s best-known for nearly three decades, died Dec. 24 at age 83.
Mr. Piemonte’s exaggerated hand gestures and colorful sweaters made him a staple on Chicago televisions for more than 30 years.
Four dealerships carry his name — the Ford store and a Nissan dealership, also in Melrose Park, a Chevrolet dealership in East Dundee, and a Chrysler-Dodge-Jeep dealership in St. Charles — and he had interests in several other dealerships.
Bob Rohrman, principal of the Bob Rohrman Auto Group, said: "I’ve known Al ever since I came to Chicago in 1985. I don’t know a dealer anywhere who didn’t look up to Al and admire what he did for the automobile business in Illinois. He brought new ways of advertising on TV and radio that helped all of us. We were competitors but we were friends. My heart goes out to his family. He was fantastic to the community and to the industry."
Mr. Piemonte had six children, including a son, Gregory, who died at age 3. Survivors include his wife, Rosanna; daughters Mary and Alexandra; sons Marco, Jeffrey and Patrick; and six grandchildren.