Chicago Automobile Trade Association

Hyundai gives 3 millionth Elantra in America to Harvey hero

October 6, 2017
Hyundai Motor America in September crossed a significant milestone in its history. Since the company’s Elantra compact sedan was introduced to the U.S. market in 1991, the company has now sold 3 million Elantra units.
However, the record sedan wasn’t actually sold, but instead donated to a paramedic field supervisor in Baytown, Texas, whose house was lost to Hurricane Harvey flooding while he was helping neighbors for two days straight.
Neighbors rescued Henry Rogers’ wife, three adopted kids, and three dogs. Everyone came out all right, but his house and its contents were destroyed. So for Rogers’ contribution to the town, and for everything his family lost, Hyundai sought to get them started on the right foot with a fresh car, and a fairly historic one no less.
Meanwhile, the National Automobile Dealers Association welcomes donations to its Emergency Relief Fund, which is dedicated exclusively to providing financial assistance to dealership employees who sustained property damage from hurricanes Irma and Harvey and other natural disasters.
Donations can be made online, or by personal or corporate checks payable to Emergency Relief Fund. Mail to NADA Foundation, 8400 Westpark Dr., Tysons, VA 22102. For more information, call (703) 821-7102. (Donations to the NADA Foundation generally are tax-deductible; contributors should consult their tax advisors for details.)
The Chicago Automobile Trade Association, too, can help area employees who were affected by flooding in July 2017. The CATA will match any grants that the NADA Emergency Relief Fund awards. Call the CATA for details at (630) 495-2282. 


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