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Hybrids to account for 5% of vehicle sales by 2013: J.D. Power

November 23, 2010
Hybrid electric vehicles total less than 1 percent of the market today, but sales will cross that threshold by 2005, with trucks accounting for more than one in three hybrid sales, according to forecasts by J.D. Power and Associates. Hybrid vehicles made their U.S. debut in 1999 with the Honda Insight, and the Toyota Prius and Honda Civic Hybrid followed. The first SUV hybrid, the Ford Escape, and the first full-size pickup hybrids-a Chevrolet Silverado and GMC Sierra-will reach commercial fleets later this year and dealers in early 2004. "The biggest limiting factor on sales is that up until now, the hybrid engine option has been offered only in compact cars," said Walter McManus of J.D. Power. "That's about to change, and when it does, we'll see sales increase dramatically." Hybrid vehicle sales totaled 38,000 units in the United States in 2002. That number is forecast to grow to 54,000 units this year. "We know, based on our studies," McManus said, "that consumers express interest in a hybrid powertrain option in the same segment as their current vehicle. Once those vehicles are available, and in most cases that will be pretty soon, hybrid sales could take off."