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Getting hotter

November 22, 2010
BY RAY SCARPELLI SR. METRO CHICAGO NADA DIRECTOR
 

The weather is not all that's heating up at the NADA New programs are getting hotter too. Along with the new models being introduced at auto shows and in showrooms around the nation, this spring will come in like a lion. President Bush signed the NADA-supported Class Action bill after it passed Congress late last month. Dealers' grassroots action helped ensure passage. The law's main provision redirects large class-action lawsuits- defined as those where potential damages exceed $5 million and the plaintiffs are geographically dispersed- from state to federal courts. Bush favored the legislation to "help protect people who are wrongfully harmed while reducing the frivolous lawsuits that clog our courts, hurt the economy, cost jobs and burden American businesses." NADA-24, a new customer loyalty tool for dealers, is growing in popularity and is getting great coverage in the automotive media. NADA-24 is a great program! I've signed up both my stores and I'm very happy with it. Created by dealers, NADA-24 is easy to use and, at about $3.50 per completed call, cost effective. To join your fellow dealers who are enjoying nearly instant customer feedback visit www.nada.org and click on the NADA-24 logo. NADA-24 contacts your customers within 24 hours of a dealership visit and gives you feedback within 48 hours or less. You can listen to actual customer calls, and the system can notify you of unhappy customers immediately, while they're still on the phone. Dealers now have the ability to check and revise their NADA membership information online. Are your records up-to-date? Visit www.nada.org and click on the Member Services tab, then NADA Update to view your dealership data and submit any changes directly to the NADA. Most changes are completed in one business day. The new season of NADA seminars begins this month: • 20 Closes to Close the Deal NOW!!, Atlanta, March 22-23 • Discovering Your Body Shop's Potential, Phoenix, April 12-13 • Take Control of Your Service Department, St. Louis, April 12-15 • Maximize Profits in Your Used Car Operations, Orlando, April 18-19 The complete schedule and registration info are at www.nada.org/seminars/ When it comes to training, don't forget NADA's new workplace orientation program, "Picture Yourself Here: Contributing to a Positive Work Environment." The package contains your choice of a VHS or DVD video and a helpful study guide. Congratulations to David Hyatt and David Regan, newly appointed chief operating officers of NADA Public Affairs and Legislative Affairs, respectively; and to Ivette Rivera, recently named executive director of Legislative Affairs. Best wishes to chief information officer Don Gentry as he retires this month, and cheersto Dick Malaise, who will move up to the CIO position. Thanks  to a winning essay and a $10,000 Goodyear Tire and Rubber scholarship, Milford, N.H., high school senior Alicia Kinkaid will be warmly welcomed at the NASCAR Technical Institute in Mooresville, N.H. The scholarship presenter was 2004 Time Magazine Quality Dealer Award-winner and NADA past president Paul Holloway. "Her early passion for the automotive industry as a racing enthusiast will bring a fresh approach to all her future endeavors," Holloway said. Find out why Web assistance from the Cobalt Group, now in its sixth year of NADA endorsement, continues to be popular. Go to www.nada.org and click on Technology, then NADA-Endorsed Web-Site Packages. Get your money's worth from the 2005 NADA Convention year-around. • Visit www.autoexecmag.com and click on each day for news, views, and video clips of convention events and highlights • Go to www.nada.org/convention and click on Exposition, then Floor Plan to connect to exhibitor Information • Order tapes of 2004 or 2005 General Sessions and workshops from www.PlaybackNow.com Heat up your sales, service and parts operations by taking advantage of all your NA

 

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