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FTC to host 'back to basics' advertising seminar

October 2, 2020
The Federal Trade Commission and its regional partners in Cleveland, Ohio, will host a virtual workshop 12-2:45 p.m. CST Oct. 29 to discuss advertising and data security basics for small businesses.
The Green Lights & Red Flags: FTC Rules of the Road for Business workshop will bring together Ohio business owners and marketing executives with national and state legal experts to provide practical insights to business and legal professionals about how established consumer protection principles apply in today’s fast-paced marketplace.
The workshop will begin with a discussion of how small businesses can protect themselves from scams. Featured speakers will include Andrew Smith, director of the FTC’s Bureau of Consumer Protection; Rebecca Schlag, Ohio’s senior assistant attorney general for consumer protection; and officials from the Cuyahoga County (Ohio) Department of Consumer Affairs the Better Business Bureau serving greater Cleveland.
The workshop also will include discussions on truth-in-advertising law, social media marketing, consumer reviews, children’s online privacy, email marketing, data security basics, and practical tips on responding to a cyberattack.
The full agenda and other information can be found on the event page. The workshop will be 12-2:45 p.m. CDT. Those interested in attending the virtual event should register using the registration link on the event page.
The event is sponsored by the FTC and officials in Ohio. The workshop continues a popular series of business seminars that the FTC and its regional partners have held over the years in cities nationwide. The FTC relaunched the series in 2019 with an event in Atlanta.
The FTC works to promote competition, and protect and educate consumers. Learn more about consumer topics and file a consumer complaint online or by calling (877) 382-4357 [FTC-HELP].