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FTC telemarketing lists just got costlier

November 22, 2010
Businesses that conduct telemarketing campaigns across more than five area codes will find those campaigns costlier effective Sept. 1, following action by the Federal Trade Commission. Access to telephone numbers in five area codes continues to be free to registered telemarketers. But under a revised FTC fee structure, the annual fee to obtain additional area codes increases from $25 to $40 each, up to a maximum of $11,000 (currently $7,375) for all listed area codes. The NADA wrote to the FTC to support the commission's proposal to "continue allowing accessing the national registry to obtain the first five area codes of data for free." The letter emphasized that removing the exemption would affect dealers significantly and impose a disproportionate financial burden on smaller entities. Businesses that conduct telemarketing must register as a telemarketer with the National Do- Not-Call Registry. That is accom- plished on-line at https://telemarketing Afterwards, a business can gain access to the various phone numbers. A telephone number that appears on the National Registry still may be called if (a) the consumer has made a purchase from the dealership in the past 18 months, (b) the consumer has contacted the dealership with an inquiry in the past 90 days, or (c) the consumer has provided written consent-in advance of any call-to permit such calling. The consent form, according to the FCC, must be clear and conspicuous as to its intent. Under Illinois law, telemarketers are permitted for just 30 days to call a consumer after that consumer contacts a business with an inquiry. To review the FTC's rule amendment, see os/2004/07/040728dncfrnrevised.pdf A similar federal do-not-fax requirement is set to take effect Jan. 1.