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FTC revises fuel economy advertising guide

September 22, 2017
The Federal Trade Commission’s latest Guide Concerning Fuel Economy Advertising for New Automobiles, which takes effect Oct. 19, governs fuel economy advertising for new light-duty automobiles required to have fuel economy labels. 
The revised Guide reflects changes made in 2011 by the Environmental Protection Agency and the National Highway Traffic Safety Administration to their labelling mandates and guidance once provided in a separate FTC Alternate Fuel Labelling Guide. That labeling guide was withdrawn in 2013. 
According to the revised Guide, "it is deceptive to misrepresent, directly or by implication, the fuel economy or driving range of an automobile and makes suggestions as to how to advertise fuel economy information without being deceptive." 
The NADA will issue an updated version of its Driven guide on fuel economy advertising. Until then, direct questions to NADA Regulatory Affairs at or (703) 821-7040.