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First Look for Charity raises record sum

November 23, 2010
Seventeen area charities shared in more than $2.2 million raised by the 2003 Chicago Auto Show's benevolent event, First Look for Charity, and one attendee left with a promissory note for a yet-to-be-built 2004 Pontiac Grand Prix. The amount raisedeclipsed the 2001 record sum by about $400,000. The 12- year-old black-tie benefit is held the  evening before the auto show opens its 10-day public run."First Look for Charity is a great instrument for the area's new-car dealers to show the positive impact they have on their community," said Bob Van Iten, chairman of this year's auto show. "All the benefiting charities are involved locally, so the money that's raised in Chicago stays in Chicago." As the name of the event implies, those who attend First Look for Charity are part of the premier viewing of each year's auto show. A highlight of the evening is the drawing for a new vehicle, the event's grand prize. This year's event awarded the Grand Prix to Chad Woehrle of Addison. Woehrle pledged that his first act in his new car would be to "take a long drive." Proceeds of Woehrle's ticket benefited Children's Memorial Hospital. In all, 17 Chicago area charities profited from the event. Tickets to the fund-raiser are $175 each. For the event, the auto show floor is replete with a variety of food and beverage stations.