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February 2011 DealersEdge Webinars

February 3, 2011
The Chicago Automobile Trade Association has established a partnership with DealersEdge to provide high-quality training and informational Webinars that offer the content to CATA member dealers at a significantly discounted rate.
The rate for CATA members for the weekly presentations is $149, half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.
Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal Webinar fees are $298 for non-DealersEdge members.
Once purchased, DealersEdge Webinars and accompanying PDF files can be downloaded and viewed later-and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. The fee includes both PowerPoint slides and audio; a telephone connection is not needed.
To register for any of the DealersEdge Webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge Webinars.   
Coming topics:
Thursday, Feb. 10 at 12 p.m. CST
"Social Media: The Case for Outsourcing your Dealership's Program" In a short time, Social Media Marketing has moved from being a somewhat silly online sharing mechanism dominated by teens to a powerful marketing platform capable of changing the fortunes of dealers and other retailers. But just because someone spends a lot of time messing with his Facebook page is no reason to put him in charge of your Social Media Marketing program. See why outsourcing this function in your dealership may make as much sense as outsourcing other highly skilled functions like legal and accounting.
Thursday, Feb. 17 at 12 p.m. CST
"Six-Step Process for Conducting a Strategic Planning Session" Where do you want to be in five years, and how are you going to get there? You could use the usual method and fly by the seat of your pants. Or you could organize all the car-smarts and experience of your management team, along with good historical data, to create solid growth goals and the plan to make it happen. Strategic planning can reduce time spent "fighting fires" and help you focus on growing your dealership.
Thursday, Feb. 24 at 12 p.m. CST
"How the 'Best of the Best' Parts Advisors Get It Done Every Day" It may seem like a relatively minor role in the operation of a profitable dealership, but the Parts Advisor is a very important cog in the creation of an effective and profitable fixed ops process. Yet when they perform with great efficiency, they go almost unnoticed. Join a dissection of the Parts Advisor position and see why the position is important and how the very "best of the best" go about their daily tasks. An eye-opener and reminder for current Advisors, but also an excellent "new hire" training and orientation session.