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Factoid: 94% of dealers host Web sites

November 18, 2010
Ninety-four percent of dealers who responded to a new NADA survey said they operate a Web site, compared to just 47 percent of dealers in 1997. Of the active sites, nearly all are interactive, and more than twothirds have completed a sale on the Internet, excluding delivery and payment. Other features, and the percentage of dealers who offer them: • View stock: 92% • View MSRP: 79% • Link to manufacturer Web site: 79% • Schedule a service appointment: 67% • Schedule a sales appointment: 63% • Fill out finance forms: 62% The results are part of the NADA's 2004 Internet Utilization Survey.