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Early June 2011 DealersEdge Webinars

May 27, 2011
The Chicago Automobile Trade Association has established a partnership with DealersEdge to provide high-quality training and informational Webinars that offer the content to CATA member dealers at a significantly discounted rate.
The rate for CATA members for the weekly presentations is $149, half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.
Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal Webinar fees are $298 for non-DealersEdge members.
Once purchased, DealersEdge Webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. A telephone connection is not needed; and the fee includes both PowerPoint slides and audio.
To register for any of the DealersEdge Webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge Webinars.   
Coming topics:
Thursday, June 2 at 12 p.m. CDT
“Converting E-mail Ups to Showroom Appointments” When sales leads come in via e-mail, one of the biggest challenges is to gain trust and to move the potential customer from an “inquiry” to a “showroom appointment.” Once you get your Internet lead on the phone, you should be able to schedule appointments in two-thirds of the opportunities. If that is not true for you and your store, then tune in for strategies and some of the skills needed to make that happen for you. 
Thursday, June 9 at 12 p.m. CDT
“Often-Missed Profit Opportunities for your Business Development Center” Long ago, dealers accepted the concept of a Business Development Center, or call center. But for many, something happened along the way to dampen that interest. Many have been abandoned the concept, while others limp along in some state of mediocrity. Joni Stuker, a pioneer in the creation of this concept, shares seven ways your call center is missing profit opportunities and how you can re-tool your efforts for big bottom line improvements.
Thursday, June 16 at 12 p.m. CDT
“Managing & Selling to Gen 'Y' in the Dealership & Why it’s Important” By 2012, 40 percent of all car shoppers will be from Generation Y. Do you understand them? Most top-level managers come from the Boomer generation, born between 1946 and 1964. But as they come to mature adulthood, few have ever seen anything like Gen Y, those born since 1982. Their attitudes and habits on decision-making, work ethic, communication, dress codes and loyalty (to both brands and employers) are creating perplexing challenges for car dealers. Learn how this growingly important segment of the workforce and of consumers in general will impact car dealers.