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Early December 2011 DealersEdge webinars

November 23, 2011
The Chicago Automobile Trade Association has established a partnership with DealersEdge to provide high-quality training and informational webinars that offer the content to CATA member dealers at a significantly discounted rate.
The rate for CATA members for the weekly presentations is $149, half what is charged to users who do not subscribe to DealersEdge. Webinars premiere on a near-weekly basis.
Even for dealers who hold an annual membership with DealersEdge, the new relationship with the CATA represents a savings because DealersEdge offers its Webinars to its own members for $198. Regular annual membership fees are $397, and normal webinar fees are $298 for non-DealersEdge members.
Once purchased, DealersEdge webinars and accompanying PDF files can be downloaded and viewed later—and repeatedly. No matter how many people watch at your location, each connection costs a CATA member just $149. A telephone connection is not needed; and the fee includes both PowerPoint slides and audio.
To register for any of the DealersEdge webinars, go to On the tan bar across the top of the screen, click on Education/Careers and follow the drop-down menu to CATA-DealersEdge webinars.
Coming topics:
Thursday, Dec. 1 at 12 p.m. CST
“Business Math for Parts Managers” Financial Statement analysis is an important skill for every dealership profit center manager. Nowhere in the dealership is this more true than in the Parts Department, where parts managers, more so than other managers, are governed by the numbers. Knowing how to read, analyze and then create workable business strategies to impact these numbers is an important part of the Parts Manager’s job. Join an examination of the Parts section of the financial statement with an eye to both understanding how these numbers are calculated and how they should impact your management priorities. Learning the secrets of the financial statement & other key performance indicators can help Parts Managers become more efficient in how they plan for growth and profit improvement.
Thursday, Dec. 8 at 12 p.m. CST
“How to Rebuild Trust with Your Service Customers” Consumer research surveys have indicated for decades that customers rank the automotive repair shops near the bottom of all their customer service experiences. Fix that!