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November 18, 2010

See the flyer included in the print edition of this newsletter for a recap of aggregate traffic on the portal during June. The report tracks the various activities—e-mail inquiries, click-throughs to dealer Web sites and the like—of all visitors to the site.


All CATA dealers—and only CATA dealers—are featured on the Web portal as a free benefit of association membership. Besides the compilation report in the CATA Bulletin, dealers are sent a monthly e-mail which instructs them how to retrieve online reports that are individualized to reflect traffic on their sites which originated at


"We know of no other automobile dealer association in the country that impacts its members’ Internet traffic in such a direct and positive way," said CATA Vice Chairman Mark Scarpelli.