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DriveChicago.com segues from Web to print

November 23, 2010
DriveChicago.com in Print debuted at February's Chicago Auto Show, where 40,000 copies of the new publication were distributed to show-goers. Another 10,000 copies were placed at retail outlets. The circular showcases the inventories that appear on the Internet of DriveChicago subscriber dealers. DriveChicago.com in Print portrays 20 vehicles per page with four-color vehicle photos and descriptions. "We feel, as a DriveChicago board, that this publication has been a resounding hit," said Mark Scarpelli, who serves on the entity's board of managers. "There's a lot of buzz about this. We feel it will be a success." Scarpelli said the new circular will print once again in March; then accelerate to two editions each in April, May and June; and culminate with weekly issues beginning in July. The publication is available free at area Shell gas stations, Dominick's and Jewel groceries, Blockbuster movie rental stores and Bally Total Fitness locations.
 

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